There are three types of SEO:
1) On-Page SEO: In this we basically consider the content of website I.e optimized titles and descriptions, URL Structures, User-friendly error pages, the keyword used in the page, search engine find these things on your website and webpage and understand your website subject so that it matched with the keyword search by the user. There are several most likely used keyword used software tools are available. We can use them to search for keywords and used that in meta tags. Software like keyword everywhere tools use to find the keyword in google search engine.
2) Technical SEO: In this seo mostly we need to consider aspects like site architecture, crawlability, indexing of a website, website security, need to check is website is mobile-friendly or not, etc. these are very much important in website SEO. There are free & paid tools are available to check all this aspect
3)Off-Site SEO: compare your website with other similar websites also consider points like Link Building (Backlink from another website, forum, comments, signature, etc.), Social Marketing – like on social sites, share the content of the website, Product Mentioned. If you have done all this SEO your site gets a good rank in search engine.
These three types of SEO are important to make your site visible to the entire world but the content of the website should be original and informative.
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Point Consider while doing SEO:
- Remove anything that slows down your site.
- Understand what the target audience requires.
- If your website architecture is out-of-whack, or your internal linking is off, or if you don’t even have a sitemap.xml file (shame on you), it will be difficult for search engines to crawl your site.
- The next big thing that is on everyone’s mouths right now is Google’s mobile-first index.
Doing things like noindex,nofollow ineffectively will impact indexing in a negative way. This is just like doing something silly like not including a sitemap.
- Innovation and Creativity are a must.
- Good Command Over Social Media is necessary.
- Customer support is a must because it helps the client to learn how the work is progressing.
- An SEO company should be technically strong to implement the strategies of Search Engine Optimization.
Ability to beat Legal Challenges
Content Updates.
- Google algorithm prefers freshly updated content. It does not mean that you have to edit your pages all the time
Outbound links.
- Linking to authoritative pages sends trust signals to the search engine.
- Think of it this way, the only reason why you would send a user to another site is if you wanted them to learn more of the subject.
- Optimized Content
Write for customer-first then for search engines
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Tools use in SEO:
Google Analytics :
- Google Analytics is an invaluable resource that is virtually indispensable to any digital marketer serious about SEO.
- https://ahrefs.com/backlink-checker: Free backlink checker
- http://beamusup.com/: free SEO crawler.
- https://yoast.com/wordpress/plugins/seo/: Optimize for keywords, keyphrases, synonyms, related keywords and all word forms of those.
- https://www.keyworddit.com: Keywords search
- https://neilpatel.com/ubersuggest: Get keyword suggestions and competition data.
- https://answerthepublic.com: Find 450+ of keyword ideas in seconds.
- http://www.seowebpageanalyzer.com: Web Pageanalyzer
- LinkMiner -LinkMiner is a Chrome extension that lets you check any web page for broken links on the fly. It’s useful for finding broken link building opportunities.
- http://responsivedesignchecker.com :
- https://www.serprobot.com/: SERProbot is a free Google rank checking tool, which allows you to check rankings for up to five keywords at a time is a Chrome extension that lets you check: SEO Analysis & Website Review by WooRank-Get a list of SEO improvements in seconds. is a Chrome extension.
- https://revive.animalz.co: Improve and update old content.
- https://www.canirank.com:it tells you whether or not you can rank for that keyword.
- https://varvy.com:Get a free SEO site checkup. Varvy is an extremely cool SEO audit tool
- https://www.serprobot.com:SERProbot is a free Google rank checking tool, which allows you to check rankings for up to five keywords at a time
- https://keywordseverywhere.com:Keywords Everywhere is a Chrome extension that displays search volume, CPC, and competition data for Google in all the major search engines. (You can see it in action on Google above.
- https://www.similarweb.com:Similarweb estimates the total amount of monthly traffic to a website.
- https://wondersear.ch/: Wondersear.ch finds keywords that are semantically-related to any root keyword.
- https://wheregoes.com:Where Goes? is a simple tool for checking redirect paths for any URL.
- https://en.ryte.com/free-tools/robots-txt-generator/:Robots.txt: is a file that should be present on every web server; it gives robots (e.g., Googlebot) instructions as to which pages on your site they can and can’t crawl.
- http://www.browseo.net/:BROWSEO is a web app that allows you to view any webpage without distractions caused by styles. It also highlights parts of a page that are relevant for SEO.
- https://developers.google.com/web/tools/chrome-devtools/:Chrome DevTools is Google Chrome’s built-in web page debugging tool. Use it to debug page speed issues, improve web page rendering performance, and more.
- MozBar: is a free SEO toolbar that works with the Chrome browser. It provides easy access to advanced metrics on webpages and SERPs
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